The business
Pepper Animation: Animation, VFX & film school · Delhi. Relationship to us: Client.
What we designed
We designed and built the Pepper Animation website: a creative homepage with a promotional reel, a course catalogue for graphic design, video editing and VFX, 3D animation and AI courses, and an admissions form connected to ViaCRM. Promotional material and student work are labelled as what they are.
AI workflows running each week
Weekly SEO work
Each week an AI agent checks the site, chooses priorities and works through improvements to pages, titles, descriptions and internal links.
The human role. Our team sets the priorities and checks the changes. No search position is promised.
Google Business Profile operations
An agent plans profile posts, drafts replies to reviews and asks the business each week for useful photos and updates, then prepares posts and images from what it supplies.
The human role. Publishing and review-reply permissions are agreed with each business. The profile stays the business’s own.
Recurring article creation
A content bot prepares several articles each week from a brief and the business’s own information.
The human role. Editorial review and the publishing step are agreed for each business. Drafts are not published unchecked.
Analytics-led improvement & reporting
A bot reviews Google Analytics, the website’s pages and Cloudflare Analytics, identifies what is and is not working and reports back to the business.
The human role. Reports keep recommendations separate from changes already made. The business decides what to act on.
Personalised WhatsApp drafts for counsellors
For each new enquiry in the CRM, AI prepares an individual WhatsApp message using what the learner asked and the relevant course options.
The human role. A counsellor reads the draft, adapts it and sends it from WhatsApp. Nothing is sent automatically.
Prepared, then reviewed. The agent prepares the WhatsApp draft, article, SEO change and Business Profile post. A named person reviews and decides before anything is published or sent.
See the counsellor workflow, step by step
The journey, end to end
- A prospective student watches the reel or opens a course page.
- The admissions form sends the enquiry to the Pepper Animation brand in ViaCRM.
- AI prepares a WhatsApp message that refers to the course the student asked about.
- A counsellor reviews, adapts and sends it.
- Weekly Business Profile posts and articles keep the school’s presence current.
Results
We publish results only with a defined period, a baseline and a named data source. The measurement plan: time from enquiry to the first counsellor conversation, and which course pages lead to enquiries, over an agreed period.
Next opportunity
A studio brief and storyboard assistant for students is a possible next project, not part of the current delivery.
Our role and the workflows in use, as confirmed by Vialynx in October 2026. Screens are the public website. No customer records, internal reports or performance figures are shown.